No matter where you go in Australia, people can sing this jingle. The brand continues to grow from strength to strength in all states and the music track has grown in popularity with it. You can always find an opinion about the jingle when you search 13 CABS Jingle on Twitter.
The main aim with a Taxi brand is to ensure the phone number is well and truly stuck in the listeners ears so we focused on the hook and used production techniques with a vo-coder style synth to create the sound that would ultimately stick in peoples minds.
We updated the track and made a few slight changes. The new line is Everytime, Everywhere and we used a more urban, contemporary palette of sounds to create the rhythm track. We also retained the melodic DNA of the original track which flows through the piece and culminates in the whistle.