This sonic logo really caught my attention over the past few days on radio. I’m sure it’s been around for a while so it was floating in my subconscious but I hadn’t connected it to a brand yet. I happened to be focusing on a social ad from the brand and the sonic logo came on and I really enjoyed it.
I like the simplicity, the upbeat tone and I noted the way it had been integrated into the actual accompanying piece.
I’m not sure how long it’s been around but i hope it stays for a while as it’s really cool and I never tire of hearing it. Sometimes I find myself whistling it alone, unprompted.
That’s the power of a great brand sound. it just helps you connect an emotion with a brand. Well done to the 7-eleven team.