The challenge was to create a brand sound that could also work to incorporate the various entities within the Dominelli Group
We created the sonic hook ‘Get a D D Deal’ which can be used in various ways across the brands and own that positioning and customer benefit that has always been at the heart of the Dominelli brand.
Upbeat, catchy, professional, experienced
The middle voiceover is just a rough demo to show how the message can sit between the top and tail branding.
Each brand would have it’s own edit package with various cuts such as 15, 30, onhold loop, staff ringtones, web stings and much more
The overall idea is that the main family branding is ‘ Go To D D Dominelli’s, Get a D D Deal’
The other brands like Rockdale etc can still utilise the ‘Get a D D Deal’ element and the music so that it stays within the Dominellli family sound.
MAZDA
NISSAN
Thanks for the opportunity
Brand Music
