When the main objective is to create an instantly recognisable track that puts the brand name into peoples minds, you work hard for the central hook. The answer was within the name itself’ ‘All’ so we started to think of all the service elements of the brand that could be weaved into the story. All over town, all shapes, all sizes etc
ALL OVER BINS
ALL OVER TOWN
ALL SHAPES, ALL SIZES
ALL OVER BINS
Brand Brief: upbeat, service, trustworthy, professional, catchy
