Sometimes you get to rework a classic jingle. We’re often asked to work on jingles for well known brands looking for a change in sound. Our philosophy has always been ‘ if it aint broke, don’t try fix it’. Often the brand is really just after a refreshed sound as their jingle is starting to sound dated.
We literally deconstructed the jingle back to its core DNA and started rebuilding phrase by phrase. We worked with Greg Scealy who delivered a great lead vocal line and we changed some of the lyrics too. The end result is a familiar jingle so the older and existing customers recall it yet fresh enough with new production elements to hep it cut through to a whole new audience.
Brand emotion: Australian, reliable, using existing track DNA
