The Campaign
This campaign is about working together. It’s a community driven message and we have been lucky to be supported by Neil Mitchell ( 3AW), all the major TV and Radio networks and big brands such as Chemist Warehouse , McDonalds, Woolworths and more. As numbers grow, now is the time we all need to get on with the job and do #whatweneedtodo
The W Hand Gesture
The idea is that W represents the ‘We‘ element of doing this as a whole.
The W is about coming together as a unit not just as individuals
The W is a signal of strength as two hands are entwined
The W is something you can gesture to exclaim that you are doing this for the greater WE.
The TV Ads
We don’t stand so close in supermarket aisles
we gotta keep our masks on just for a little while
and if it’s safe to stay at home, then just stay at home
we gotta all grow up and do whatever helps us move along
its not about me
its not about you
it’s about all of us together
it’s about what we need to do
we don’t need to hug or kiss someone hello
You can share the love and get it on.. much later on
And if you think this craziness will all be over soon
We got a long long way to go so…it’s what we need to do
its not about me
its not about you
it’s about all of us together
it’s about what we need to do
Words and Music Brand Music 2020
www.brandmusic.com.au
